Monthly Cost :
| C suite Team : | $13 000 |
|---|---|
| CEO - Antoine | 0 |
| CPO - Ben | 0 |
| CMO - Antoine M | 2000 |
| COS - Adrien | 2000 |
| CTO - Ayrton | 5000 |
| Product team : | $10 000 |
| PO - ? | 0 |
| Lead Dev - ? | 0 |
| Devops - ? | 0 |
| Live Ops Manager - ? | 0 |
| QA/unit testing - David | 0 |
| Graph/animation - freelances | 1000 |
| GP Prog - Tom | 2500 |
| Graph/integration - Kevin | 2500 |
| Devops - Rain | 4000 |
| Marketing Team : | $1000 |
| Monet/Acquis - freelance | 0 |
| Content creator - freelance | 1000 |
| Operations/Admin : | $1000 |
| Customer Support | 0 |
| Admin help | 0 |
| Accounting | 1000 |
| Tools & Misc : | $8 000 |
| Team love (off site etc…) | 0 |
| Software licences | 2000 |
| Payment provider | 5000 |
| Hardware (computers etc…) | 1000 |
| TOTAL TEAM & TOOLS COST: | $29 000 |
| TOTAL MARKETING BURN : | $30 000 |
| TOTAL MONTHLY BURN | $59 000 |
We will keep our marketing burn at 30k/40k month, keep in mind that we’ll recoup 100% of our budget at Day90/Day120 so we’ll keep increasing the marketing budget to keep the burn at 40k a month.
<aside> 💡 Simulation of how we will keep our marketing burn at 30/40k month below ↓po
</aside>
**Data based on the following numbers:
CPI : 1.2$ ARPDAU : 0.22 D1 Retention : 30% D7 Retention : 13% D14 Retention : 10% D30 Retention : 5% D90 Retention : 3% D180 Retention : 3%**